What is the difference in promoting a whole brand and its individual products?

Answer from: Alexander Missyul:
Chemist, crystallographer. I live in Spain, I used to work in Korea....

Hello! The brand is the link between the customer and the product, which means that in order to promote the brand it is necessary to use tools which will help to emphasize the usability, loyalty, service, mentions, etc.п. Whereas for the promotion of individual products, you need to rely on the pain, benefit or task of the consumer it closes.

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